@FREE EBOOK ⚝ The Big Payback ⚞ eBook or E-pub free

Well researched, well written, and generally awesome. Wonderful for about the first 500 pages Charnas is great on how people started recording rap great bits on how the Robinsons of Sugar Hill records had the first rap smash with Rapper s Delight, then squandered it by remorselessly ripping off their artists , how Russell Simmons and Rick Rubin started Def Jam, how rap got on the radio a particularly sharp exploration of how the business worked and how the Bay s own KMEL played a major role in making rap part of a community s listening , and a great discussion of the ramifications of the Cop Killer controversy Plus detours into things like Sprite s adroit use of old school rap insider knowledge to build its cred and the growth of street teams He has an implicit black power teleology here that makes sense the key is to get into relations of production, not just to produce culture that provides a useful framework It s just that the story kind of deserts him toward the end analytically it makes sense to conclude this way, but I had to slog through the last 70 pages, which were way too full for my taste of various infightings among the principals of Def Jam Jay Z vs Damon Dash andJames Stewart type high finance doings I lost track of how many times people were kicked out of meetings for various kinds of threats, and who had taken over for whom where By that point they re all incredibly rich Still, for a good 500 or so pages this is really great, and it makes you think anew about how culture is produced, why, and by whom. @FREE EBOOK ⚟ The Big Payback ½ The Big Payback Takes Us From The FirstMade By A Rapping DJ In S New York To The Recent Multi Million Dollar Sales Of The Phat Farm And Roc A Wear Clothing Companies InAndOn This Four Decade Long Journey From The Studios Where The First Rap Records Were Made To The Boardrooms Where The Big Deals Were Inked, The Big Payback Tallies The List Of Who Lost And Who Won Read The Secret Histories Of The Early Long Shot Successes Of Sugar Hill Records And Grandmaster Flash, Run DMC S Crossover Breakthrough On MTV, The Marketing Of Gangsta Rap, And The Rise Of Artist Entrepreneurs Like Jay Z And Sean Diddy CombsIndustry Veterans Well Known Giants Like Rick Rubin And Russell Simmons, The Founders Of Def Jam, And Key Insiders Like Gerald Levin, The Embattled Former Time Warner Chief Gave Their Stories To Renowned Hip Hop Journalist Dan Charnas, Who Provides A Compelling, Never Before Seen, Myth Debunking View Into The Victories, Defeats, Corporate Clashes, And Street Battles Along TheYear Road To Hip Hop S Dominance Dan Charnas is aware that some disgruntled rap purists may eschew his epic tome on planet hip hop s animated cast of titanic dick swingers The author says so right there in the intro My approach may not appeal to hip hop fans who believe that the culture existed in some pristine state before it was sold, nor to those who believe that corporate executives assembled in a room and decided to promote violent, misogynistic hip hop for profit and the degradation of Black people His point is understandable the rise of rap in the mainstream is a black and white tale only in terms of its characters But in many ways, The Big Payback validates the spite that righteous heads have for contemporary bastard issue boom bap, and it confirms the notion that nefarious interests have always threatened authenticity and stained the commercial face of hip hop.It turns out that the story behind the rap business, though at times confusing, isn t very complicated The dozens of leading and peripheral personalities portrayed by Charnas can be divided into three basic categories salesmen who believed in hip hop as an art form, sharks who dabbled just to stack chips, and dopes who rejected rap altogether and in turn faded out But though Charnas is an industry veteran of Profile Records, Def American, and the Source magazine, he presents them all objectively, from the creeps to the geeks The Big Payback isn t just the most comprehensive journalistic account of hip hop ever written it s a mature, Pulitzer worthy work, an integral account of essential urban history on a par with Robert A Caro s The Power Broker.And though casual rap fans may find lessons and amusement in these pages, for hardcore hip hop enthusiasts this is a feast, as well as an elaborate complement to such established staples as Nelson George s Hip Hop America In sections that both parse and transcend distinguishable categories New York and Los Angeles, record labels and radio stations, and so on , Charnas delivers detailed goods that could surprise even the most learned rap aficionado His account of slimy Sylvia and Joe Robinson s Sugar Hill Records is riveting the rifts among the Def Jam founders have rarely been so explicitly aired some monumental contributions from promoters and disc jockeys are reported for the first time And there are some delicious trivial minutiae Who the hell knew that Jon Schecter, who helped build the Source from a Harvard dorm room, was in a rap group called the White Boys with a friend who inherited the same NYU dorm room where Ric Rubin first recorded L.L Cool J Overall, the author creates compelling master narratives that intertwine those in his sights record breakers and decision makers from Wu Tang and Bad Boy to Death Row and Cash Money Without a hint of academic noise or overreaching, Charney offers stories that are universes bigger than the music itself and that respect the architects without pandering Most admirably, there s muchshowing than there is telling The number of renowned individuals from outside rap s immediate realm who make cameos from Al Sharpton and Vincent Gallo to Barack Obama attests to how severely this genre vandalized the American tapestry from early on By his own admission, the author himself was not enough of a power broker to appear in his own book But when it comes time to write a history of hip hop scribes who ignore mythology in order to reveal inconvenient truths, Dan Charnas will be the first name mentioned.From my review in the Boston Phoenix This is hands down the most interesting hip hop history book I have ever read Radio, record labels, journalism, marketing The Big Payback goes beyond the common myths and typical artist bios to uncover the often overlooked pioneers who helped push the genre to the forefront of American culture Even hip hop s most overexposed stories feel new with the level of exhaustive detail and fresh analysis Mr Charnas brings to the table As far as I m concerned, this book sets the new standard I m embarrassed that I waited so long after its release to read it All the other reviews had it right great for the first 500 pages, and then the later developments of JayZ and Rocafella took over.What I don t get is how a book of this magnitude, focusing on the business of hip hop, completely ignored Rawkus Records, a mainstay in indie rap for almost ten years A label that brought us Pharoahe Monch, Mos Def, and others, isn t even MENTIONED And the way they plummeted would be VERY interesting reading, but they re not even mentioned Def Jux omission is a bit less critical, but still key to understanding the move to indie hiphop in the 90s 2000s I really enjoyed the book, but those things stood out for me. Certainly the best researched book on hip hop I ve read pro tip stay away from anything labeled oral history bound to be full of errors and half recollections The author did a good job keeping the business dealings as interesting as possible I was surprised he didn t mention how sampling, specifically the need to pay for samples, changed the industry by changing the music A must read for fans. WOW Detailed, filled with interesting backstories and histories A thorough look at the birth and growth of the Rap music world An interesting read for anyone interested in music contemporary history popular culture even if you re not a Hip Hop fan and I m not Heavy lifting but worth the effort Reads like a novel Really, a terrific, engrossing book very hard to put down The man who invented American money lived and died in Harlem Thus begins The Big Payback, a tour de force of a book that details the rise of rap music from the burned out blocks of the South Bronx in the 1970s to the top of the international mainstream music world today Trackingthan 30 years of hip hop s history, it gives readers a peek at the origins of all the major players in the genre today and the pioneers on whose shoulders they stand.This sweeping narrative reminds readers that hip hop has merged with mainstream popular music despite the naysayers who, even today, write it off as a passing fad One need look no further than the obscure DJs spinning in sweaty South Bronx clubs in the book s early chapters to the rap stars starting their own companies by the book s end to realize how far hip hop has come, and where it may yet go.In a year that has seen plenty of hip hop books, The Big Payback stands out as a must read for any fan or even any detractor of the genre. This was a great reference for filling in many of my missing links in hip hop You get an idea of who the artists are as people, how they got into the industry and how they were discovered What you also get is a window into the depths of the music businessthan industry rule 4080 record company people are shadyyyyyy It explains how some execs short artists, make colossal mistakes and eventually get around to having an upper hand I didn t pay much attention to the business side of hip hop I always found the musicinteresting, but the contract promotion business side definitely impacts what music comes out, when it comes out, and in a large part, what succeeds Well written and researched.